How are your closets looking? Are they stuffed to the brim with never-used guest towels, old toys and the fine china you never use? Here is a tip: if your closets look like they can’t fit another thing inside, buyers are going to assume your house does not have enough storage space. And storage space is as important to most buyers as the number of bedrooms and bathrooms!
Here are five home selling secrets to consider when selling your home.
- Your Closets Should be Mostly Empty: Every buyer is looking for storage, and you’ve likely outgrown yours. Appeal to potential buyers by de-cluttering your closets, or even putting some of your extra items into an off-site storage unit while your home is on the market. Make sure that what you do leave behind is neat and organized. For advice on how to prepare your home for a move, download the Betty-on-the-Move-Your-Moving-eGuide.
- Web Appeal is the New Curb Appeal: By the time a buyer shows up to look at your home, they will have likely toured it via online photos. What does this mean? First, your home needs to look its absolute best when the listing photos are taken. Second, it’s essential to include all the home’s best features in the online listing photos. Whether it be a hot tub, a large backyard or an excellent basement bar area, your buyers should know what to expect when they arrive for a showing or open house.
- The First two Weeks are the Most Important for Sellers: If you think you’ll price your property high and bring down your price gradually if needed, think again. Homes receive four times the traffic in the first two weeks after listing so a property lagging on the market can be a red flag to today’s buyers. Think about the eager buyers who will see your home in “Just Listed” ads across the web and in email alerts, and offer them a fair price right away. The feeling of getting early showings or an offer will far outweigh the feel of an offer that comes after you’ve lowered your price a month later.
- You Need to be Ready to Show at Any Time: Today’s buyers are excited and competitive. They may be willing to drop everything to see your home the minute it comes across their screen. As a result, you must be vigilant to clean your house after every meal and between laundry days. Don’t leave for work, or even a quick trip to the store, without making sure your home could be toured before you return.
- Be Ready to Sweeten the Deal: We are still in a moderate seller’s market, so most sellers are at an advantage. But if your home isn’t quite modern enough, or isn’t as nice as the one down the road, you may have to sweeten the pot by paying closing costs, buying a home warranty for the buyer, or even just getting a pre-sale home inspection so buyers are confident in your home’s ability to sell as-is.
The takeaway? Don’t assume that a seller’s market means you’ll get multiple offers and your choice of well-qualified buyers. Be realistic about how your home will be received, and you could end up selling sooner.
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